Senior Online Marketing Manager (m/f/d)

<p><strong>A career driven by you.</strong></p>

<p>Join AutoScout24 Group and experience life in the fast lane. As an <strong>Online Marketing Manager – AI &amp; Performance</strong>, you'll drive <strong>Performance Marketing</strong>, <strong>Paid Social</strong> and <strong>Display Retargeting</strong> across eight European markets and four brands. Working at the intersection of <strong>Digital Marketing</strong>, <strong>AI</strong>, <strong>Data</strong> and <strong>Marketing Automation</strong>, you'll build scalable campaigns that reach more than 30 million monthly users.</p>

<p><strong>Why this role is unique</strong></p>

<ul>

<li>Own <strong>Performance Marketing</strong> campaigns across multiple European markets.</li>

<li>Drive <strong>Paid Social</strong>, <strong>Display Retargeting</strong> and <strong>AI-powered marketing</strong> at scale.</li>

<li>Shape the future of <strong>AI</strong>, <strong>Marketing Automation</strong> and <strong>MarTech</strong>.</li>

<li>Work with leading advertising platforms, data and technology.</li>

</ul>

<p><strong>&nbsp;</strong><strong>What you'll do</strong></p>

<ul>

<li>Own and optimise <strong>Performance Marketing</strong> campaigns across channels such as <strong>Meta</strong>, <strong>TikTok</strong>, <strong>YouTube</strong>, <strong>Criteo</strong> and <strong>RTB House</strong>.</li>

<li>Drive the adoption of <strong>AI</strong> and <strong>Generative AI</strong> to improve campaign performance, automation and marketing workflows.</li>

<li>Build scalable marketing capabilities through <strong>feed management</strong>, <strong>conversion tracking</strong>, <strong>marketing automation</strong> and data-driven optimisation.</li>

<li>Analyse campaign performance and translate data into actionable business recommendations.</li>

</ul>

<p><strong>What you'll bring</strong></p>

<ul>

<li>5+ years of experience in <strong>Performance Marketing</strong>, <strong>Digital Marketing</strong> or <strong>Paid Media</strong>, ideally managing <strong>feed-based campaigns</strong> across web and app.</li>

<li>Proven experience integrating <strong>AI</strong>, <strong>Generative AI</strong> or <strong>AI-powered tools</strong> into marketing workflows.</li>

<li>Strong analytical skills with a deep understanding of <strong>ROAS</strong>, <strong>CPL</strong>, <strong>CTR</strong>, <strong>CPM</strong> and <strong>CPC</strong>.</li>

<li>Hands-on experience with <strong>Meta Ads</strong>, <strong>TikTok Ads</strong>, <strong>YouTube Ads</strong>, <strong>Display Retargeting</strong> and performance optimisation.</li>

<li>Collaborative, hands-on mindset with experience working in international, cross-functional teams.</li>

<li>Fluent in English.<strong>&nbsp;</strong></li>

</ul>

<p><strong>Nice to have</strong></p>

<ul>

<li>Experience with <strong>App Marketing</strong> and app performance campaigns.</li>

<li>Experience with <strong>ProductsUp</strong>, <strong>Channable</strong>, <strong>AppsFlyer</strong>, <strong>Adjust</strong>, <strong>Google Tag Manager (GTM)</strong>, <strong>server-side GTM (sGTM)</strong>, <strong>Conversions API (CAPI)</strong> or <strong>Meta Events Manager</strong>.</li>

<li>Experience with <strong>SQL</strong>, <strong>BigQuery</strong>, <strong>Adverity</strong>, <strong>QuickSight</strong> or similar analytics platforms.</li>

<li>Another European language.</li>

</ul>

<p><strong>A culture of growth</strong></p>

<p>With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.</p>

<p><strong>Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.</strong></p>

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