Marketing Specialist (Marketing Manager)

About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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About the Role

As a Marketing Specialist, you will help grow Nubank's PJ segment through integrated campaigns, performance analysis and optimizations, and a strong cross-functional execution. You will be the driving force behind our brand touchpoints, ensuring our strategic goals, as well as product features and benefits, reach customers in a clear and impactful way. You will work at the intersection of Product, Content, and different external and internal partners to transform business objectives into delightful communications.

You’ll be Responsible for

• Campaigns: Act as a key contributor in major product launches, ensuring that product narratives are perfectly integrated into the overall campaign concept.
• Bottom-funnel optimization: Coordinate the PJ bottom-funnel workstream, including testing, budget optimization, and creative performance improvements focused on generating incremental releases.
• Content & Narrative Guardianship: Brief the content team and internal channels, ensuring all creative assets are aligned with the brand tone of voice and business objectives.
• Internal and External Partners Management: Manage the end-to-end flow with cross functional teams and external partners, ensuring creative excellence, budget efficiency, and timely delivery.
• Measurement & Success Metrics: Define success metrics, monitor performance funnels, build reports and use data insights to discuss and redefine marketing tactics whenever necessary.

What We're Looking For Someone Who Has

• Experience: Previous experience in similar positions
• Languages: Fluency in English and Portuguese is mandatory.
• Autonomy & Initiative: You are able to execute tasks independently and lead projects with defined scopes. You thrive when given room for independent decision-making, while knowing when to seek managerial support for highly complex or critical scenarios.
• Problem Solving: Ability to navigate challenging and sometimes ambiguous scenarios involving multiple stakeholders, conducting trade-off analyses to derive clear solutions.
• Analytical Ability: Competence in analyzing structured data from multiple sources (dashboards, surveys) to generate insights that inform team decisions and short-term plans.
• Strategic Alignment: Ability to articulate how your current work contributes to quarterly goals and milestones, balancing immediate deliverables with upcoming dependencies.
• Communication & Influence: Skill in communicating ideas logically and concisely, adapting your communication style to different audiences and stakeholders, and influencing them to drive alignment and action.

Work Setup

Location

Sao Paulo, Brazil

Work model

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

Office requirement

2 days per week at the office.

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation
• Relocation Assistance Package, if applicable

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.