Political Social Media Manager

About the Role

We are looking for an experienced and creative Political Social Media Manager to manage and strengthen the digital presence and public communication of Shri Y.P. Singh Ji across various social media platforms. The ideal candidate should have hands‑on experience in political social media management, political communication, political campaigns, public outreach, or digital strategy for political leaders/public figures. The candidate must have a strong understanding of the political environment, public issues, government initiatives, public sentiment, political narratives, and digital audience behaviour, particularly in the context of Uttar Pradesh.

Key Responsibilities

• Manage Shri Y.P. Singh Ji's presence across Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Develop and execute a comprehensive personal social media strategy.
• Create and manage daily/weekly social media content calendars.
• Develop content around meetings, visits, speeches, public engagements, initiatives, achievements, and important events.
• Convert photographs, videos, speeches, and public activities into engaging digital content.
• Conceptualize Reels, Shorts, videos, graphics, carousels, posts, stories, and threads.
• Draft compelling Hindi and English social media copies, captions, headlines, and posts.
• Coordinate with graphic designers, video editors, photographers, content writers, and other creative resources.
• Ensure timely publishing of content, particularly for important events and public engagements.
• Monitor political developments, public issues, social media conversations, and emerging trends relevant to Shri Y.P. Singh Ji.
• Track audience sentiment, comments, discussions, and engagement.
• Develop strategies to improve organic reach, engagement, followers, visibility, and digital influence.
• Maintain consistency in Shri Y.P. Singh Ji's public image, messaging, tone, and digital identity.
• Monitor the digital presence of relevant political personalities, public figures, institutions, and organizations.
• Prepare regular social media performance reports covering reach, impressions, engagement, views, follower growth, and other relevant KPIs.
• Use analytics and audience insights to optimize content and campaign strategies.
• Maintain strict confidentiality regarding schedules, meetings, communications, and other sensitive information.

Required Skills

• Strong understanding of Indian politics and Uttar Pradesh's political environment.
• Excellent knowledge of Instagram, Facebook, X (Twitter), and YouTube.
• Strong Hindi communication and content‑writing skills.
• Good command of English (preferred).
• Understanding of political communication and personal branding.
• Ability to convert political/public activities into engaging digital content.
• Strong creative and conceptual thinking.
• Understanding of social media algorithms, trends, hashtags, and engagement strategies.
• Ability to work under tight deadlines and manage multiple activities simultaneously.
• Strong coordination and communication skills.
• Knowledge of social media analytics and reporting.
• High level of professionalism, discretion, and confidentiality.

Educational Qualification

Bachelor's degree in Mass Communication, Political Science, Public Relations, Digital Media, Marketing, Communications, or a related field. Candidates with strong relevant political social media experience may also be considered irrespective of their academic specialization.

Ideal Candidate Profile

Political Understanding + Social Media Expertise + Content Strategy + Political Communication + Creative Thinking + Strong Execution. Capable of independently understanding Shri Y.P. Singh Ji's activities and objectives, identifying suitable digital communication opportunities, developing relevant content, coordinating its execution, and measuring its impact.

Key Performance Indicators (KPIs)

• Organic social media reach
• Engagement and engagement rate
• Follower growth
• Video views and watch time
• Reels/Shorts performance
• Content quality and consistency
• Timeliness of event/activity coverage
• Audience engagement and sentiment
• Overall growth of Shri Y.P. Singh Ji's digital presence
• Successful execution of digital campaigns

Important Requirement

Candidates should have a genuine understanding of politics, public affairs, and political communication. Candidates with only generic corporate social media or brand marketing experience will not be preferred.