Lead Generation Associate (BLR)

Job Title: Inbound Growth & Lead Generation Associate

The Inbound Growth & Lead Generation Associate will own the day-to-day execution, structure, and visibility of the inbound lead engine while also supporting outbound lead generation across priority markets. This role will ensure that every inbound lead is correctly assigned, tracked, followed up, and reported, while also helping Sales and Marketing teams with high-quality prospect data, account research, and outreach-ready contact lists.

This is a cross-functional role sitting between Marketing, Sales, and RevOps. The ideal candidate is highly organized, detail-oriented, data-driven, and comfortable working with CRM systems, lead routing processes, campaign tracking, and prospect research.

Key responsibilities

• Manage inbound leads from website forms, ad campaigns, webinars, events, content downloads, and other marketing channels.
• Ensure all inbound leads are assigned to the right sales owners in a timely and accurate manner.
• Track lead follow-up, response time, status movement, and ownership to ensure no qualified lead is missed.
• Maintain CRM hygiene across lead source, lifecycle stage, owner, notes, activity updates, and next steps.
• Support lead qualification and follow-up coordination with Sales and Marketing teams.
• Build outbound prospect lists for target segments, accounts, and geographies.
• Research target accounts, buyer personas, and relevant decision-makers using prospecting tools and public sources.
• Support outreach preparation by enriching lead and account data for Sales and Marketing campaigns.
• Create weekly and monthly reports on inbound volume, lead status, conversion trends, source performance, and campaign contribution.
• Work closely with Sales, Marketing, and RevOps to improve lead routing, reporting visibility, and inbound conversion efficiency.
• Flag process gaps, missed follow-ups, routing issues, and data inconsistencies, and help drive corrective actions.

Required qualifications

• 1–3 years of experience in inbound growth, lead generation, SDR/inside sales, demand generation, marketing operations, growth operations, or related roles.
• Hands-on experience managing leads in a CRM environment.
• Strong understanding of lead lifecycle management, lead assignment, and follow-up workflows.
• Experience in account research, prospect identification, and list building.
• Strong attention to detail and ability to maintain high data accuracy.
• Good analytical and reporting skills, with the ability to turn lead data into clear weekly insights.
• Strong communication and coordination skills across cross-functional teams.
• Comfortable working in a fast-paced environment with clear ownership and execution expectations.

Preferred qualifications

• Experience with tools such as Salesforce, HubSpot, Zoho CRM, or similar CRM platforms.
• Familiarity with LinkedIn Sales Navigator, Apollo, Lusha, ZoomInfo, Clay, or similar prospecting and enrichment tools.
• Exposure to marketing campaigns, lead attribution, funnel reporting, or RevOps processes.
• Prior experience in a B2B SaaS, fintech, or high-growth startup environment.

Success metrics

• Inbound lead response time.
• Lead assignment accuracy.
• CRM hygiene and data completeness.
• Percentage of leads followed up within SLA.
• Lead-to-opportunity visibility by source and campaign.
• Quality and usability of outbound prospect lists.
• Reporting accuracy and consistency.