Product Data Analyst

About the team

SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants on a tap, send money to friends, track their spending, and earn loyalty rewards along the way. As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people actually use it. As the tribe scales, so does the need for sharp, reliable insight into how people actually use what we build.

We're looking for a Product Analyst to join the Consumer tribe and become the analytical partner for SumUp Consumer — working closely with Product Managers, Designers, and Engineers, and alongside our Analytics Engineering team, to understand customer behaviour, shape product strategy, and measure what matters.

If you're motivated by meaningful analytical work, enjoy translating complexity into clarity, and want to see your insights directly influence product decisions — this role is for you.

What you'll do

• Analyse customer behaviour and product performance for SumUp Consumer using funnel analysis, cohort analysis, segmentation, and behavioural analytics to identify opportunities and drive improvements
• Support Product Managers in understanding customer journeys, engagement, conversion, and retention — helping to shape product strategy and priorities
• Conduct exploratory analysis to answer product and business questions, translating complex data into clear, actionable recommendations
• Define, monitor, and communicate core SumUp Consumer KPIs — covering activation, engagement, and retention — and evaluate the impact of product changes for stakeholders
• Design, execute, and analyse A/B tests and product experiments, helping to embed a culture of experimentation across the Consumer tribe
• Build and maintain dashboards and reporting, proactively surfacing trends, anomalies, and growth opportunities before they're asked for
• Partner with Analytics Engineering to ensure KPI definitions, business logic, and product instrumentation are accurate, scalable, and trusted
• Bring a curious eye to AI and machine learning techniques, including LLM-assisted analysis, to speed up insight generation and product measurement
• Collaborate closely with Product Managers, Designers, Engineers, and Data teams to ground decisions in robust analysis and customer insight

You'll be great for this role if…

• You have strong SQL skills and are comfortable querying, analysing, and validating data in a cloud data warehouse (Snowflake, BigQuery, or similar)
• You have hands-on experience with product analytics techniques such as funnel analysis, cohort analysis, and segmentation
• You've worked on A/B tests or product experiments, with a solid grounding in the statistics behind them
• You're proficient in a visualisation tool such as Looker, Tableau, or Power BI, with a track record of building dashboards that stakeholders actually use
• You can translate ambiguous business questions into structured analysis, and explain findings clearly to technical and non-technical audiences alike
• You're curious about how AI and emerging techniques can improve product measurement, experimentation, and customer understanding
• You're comfortable managing multiple workstreams and stakeholders, with strong prioritisation and a proactive communication style

Why you should join SumUp

🌎 Opportunity to work in a truly global, multicultural team from our open, vibrant Cologne office, located in the heart of the city. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education

🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days

🚗 Commute made easy: subsidised mobility options like discounted transport tickets or bike leasing

💪 Stay active: access to fitness via Urban Sports Club, mostly covered by SumUp

💰 Financial health: a corporate pension scheme with SumUp contributing an extra 20% on top of your contribution

🎁 Employee perks: get discounts across products and services via our Corporate Benefits platform

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.