Category Growth Marketing Manager
Drishti Group →Category Growth Marketing Manager at Drishti Group is a full time role based in Karol Bagh, Delhi, India. The listing asks for 3–4 yrs of experience. Listed skills: marketing manager and marketing. It was published on 8 April 2026 and was open at last check.
| Role | Category Growth Marketing Manager |
|---|---|
| Company | Drishti Group |
| Location | Karol Bagh, Delhi, India |
| Employment type | Full Time |
| Experience asked | 3–4 yrs |
| Skills listed | marketing manager and marketing |
| Published | 8 April 2026 |
| Status | Open at last check |
Job Purpose:
Manage the education category and drive sales by ensuring on-time delivery of overall brand and marketing actions and initiatives.
Primary Job Responsibilities:
Planning for category, new course launches, revenue growth, managing the time and action calendar, resource management, communication with multiple stakeholders and cross-functional departments, evaluation, and improvement.
Major KRAs:
- Act as the custodian and single point of contact (SPOC) for the entire vertical, ensuring seamless coordination across departments and timely execution of business objectives.
- Collaborate with the marketing team to conceptualize and execute impactful promotional campaigns across social media, digital, website, influencer marketing, webinars, events, and ATL/BTL.
- Own the offline and online course launch calendar, coordinating with all stakeholders, including Product and Content teams, to ensure smooth execution of launch timelines, academic calendars, and promotional rollouts.
- Conduct competitive analysis, pricing reviews, and market research to identify trends, opportunities, and marketing strategies for the respective category and courses.
- Work closely with cross-functional teams, including sales, course design, counseling, and other departments to drive vertical revenue growth.
- Monitor category-level KPIs and business metrics, including enrollments, lead conversions, drop-offs, retention, and revenue versus cost performance, ensuring timely optimization.
- Define brand positioning and marketing strategies for the category, maintaining brand consistency across all marketing platforms.
- Develop and implement monthly and quarterly business plans and review mechanisms for performance tracking.
- Collaborate with the Tech and Product teams to enhance the user experience on digital platforms such as website and app, and ensure timely updates for learners regarding category courses and programs.
Specific Knowledge and Skills:
- Bachelor’s or Master’s degree, or any certification in Project or Marketing Management is preferable.
- Solid organizational skills, including attention to detail and multitasking.
- Strong written and verbal communication skills to convey ideas, expectations, and information to the team and stakeholders.
- Excellent time management skills to prioritize tasks effectively and ensure deadlines are met.
- Strong working knowledge of Microsoft Office and CRM; knowledge is a must.
- Behavioral competencies: leadership, understanding of consumers, problem-solving skills, creativity and innovation, managing multiple priorities, and analytical skills.
Qualification and Experience:
Minimum Qualification: Graduate, Master’s, or relevant work experience
Preferred Qualification: Graduate or MBA, or any Marketing Management or Project Management certification is preferable
Minimum Experience: 3–4 years, preferably in EdTech, Test Prep, or Category Management roles
Create a free OnJob profile to apply and see your AI match score before you apply. · Posted 8 Apr 2026.
Category Growth Marketing Manager at Drishti Group — questions answered
What does the Category Growth Marketing Manager role at Drishti Group pay?
Drishti Group does not publish a salary on this Category Growth Marketing Manager listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Category Growth Marketing Manager role at Drishti Group based?
Drishti Group lists this Category Growth Marketing Manager role in Karol Bagh, Delhi, India, advertised as full time work at that location and asking for 3–4 yrs of experience. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Drishti Group before you apply.
What skills does the Category Growth Marketing Manager role at Drishti Group require?
The Category Growth Marketing Manager at Drishti Group listing names marketing manager and marketing. Those are the skills the employer put on the posting itself, so they are the ones worth matching in your profile and covering first in an interview.
How much experience do you need for the Category Growth Marketing Manager role at Drishti Group?
Drishti Group asks for 3–4 yrs of experience on this Category Growth Marketing Manager posting, alongside marketing manager and marketing. Employers commonly consider candidates slightly under a stated band when the listed skills line up.
Is the Category Growth Marketing Manager role at Drishti Group still open?
The Category Growth Marketing Manager posting at Drishti Group was open at OnJob's last check of the employer's careers page, having been published on 8 April 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Category Growth Marketing Manager role at Drishti Group?
Apply to the Category Growth Marketing Manager at Drishti Group role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile. Creating a profile is free and needs no card.
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