Executive - Performance Marketing
Drishti Group →Executive - Performance Marketing at Drishti Group is a full time role based in Karol Bagh, Delhi, India. The listing asks for 1–3 yrs of experience. Listed skills: performance marketing. It was published on 8 April 2026 and was open at last check.
| Role | Executive - Performance Marketing |
|---|---|
| Company | Drishti Group |
| Location | Karol Bagh, Delhi, India |
| Employment type | Full Time |
| Experience asked | 1–3 yrs |
| Skills listed | performance marketing |
| Published | 8 April 2026 |
| Status | Open at last check |
Job Purpose:
To drive scalable and cost-efficient user acquisition through data-driven performance marketing strategies. The role focuses on planning, executing, and optimizing paid campaigns across digital platforms to maximize ROI, improve conversion rates, and contribute to overall business growth.
Primary Job Responsibilities:
Drive end-to-end performance marketing initiatives by planning, executing, and optimizing paid campaigns across digital platforms to maximize ROI. The role will own lead generation, admissions funnel optimization, and revenue growth through performance-led campaigns with strong accountability on CPA, CPL, and ROAS targets.
Major KRAs:
- Cost-effective lead generation: Achieve targeted Cost Per Lead (CPL) while maintaining high lead volume across channels.
- Lead quality and conversion: Improve lead-to-enrollment conversion rate and ensure high-quality, intent-driven leads.
- Revenue and ROAS growth: Drive revenue through performance campaigns with a strong focus on Return on Ad Spend (ROAS).
- Funnel optimization: Optimize the full marketing funnel (awareness to consideration to enrollment) to reduce drop-offs.
- Channel performance scaling: Scale high-performing channels such as Google, Meta, and YouTube while exploring new growth channels.
- Geographic expansion: Improve performance in target cities/states, especially Tier 2 and Tier 3 markets.
- Remarketing efficiency: Strengthen retargeting strategies to convert warm leads into enrollments.
- Creative and messaging effectiveness: Continuously improve ad creatives and messaging based on performance data.
- Data and analytics-driven decisions: Maintain accurate tracking, reporting, and actionable insights for continuous improvement.
- Landing page optimization and development: Collaborate with the tech and design teams to create, test, and optimize high-converting landing pages, ensuring seamless user experience and improved conversion rates through continuous A/B testing and performance analysis.
Specific Knowledge and Skills:
- Strong hands-on experience with performance marketing platforms such as Google Ads, Meta Ads, and YouTube Ads.
- Solid understanding of lead generation funnels and EdTech customer journeys from awareness to enrollment.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
- Knowledge of landing page creation and optimization, with the ability to collaborate effectively with tech and design teams.
- Experience in A/B testing, CRO (Conversion Rate Optimization), and data-driven decision making.
- Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns accordingly.
- Understanding of attribution models, pixel tracking, and remarketing strategies.
- Familiarity with CRM tools and lead management workflows.
- Good command of Excel and Google Sheets for reporting and performance analysis.
- Ability to manage budgets efficiently and scale campaigns while maintaining ROI.
- Strong communication and cross-functional collaboration skills.
Qualification and Experience:
Minimum Qualification: Graduate, Master’s, or relevant work experience
Preferred Qualification: Master’s degree (MBA in Marketing or equivalent) or relevant certifications in Digital Marketing (Google Ads, Meta Ads, etc.)
Minimum Experience: 1 – 3 years, preferably in EdTech, Test Prep, or lead generation industry roles
Create a free OnJob profile to apply and see your AI match score before you apply. · Posted 8 Apr 2026.
Executive - Performance Marketing at Drishti Group — questions answered
What does the Executive - Performance Marketing role at Drishti Group pay?
Drishti Group does not publish a salary on this Executive - Performance Marketing listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Executive - Performance Marketing role at Drishti Group based?
Drishti Group lists this Executive - Performance Marketing role in Karol Bagh, Delhi, India, advertised as full time work at that location and asking for 1–3 yrs of experience. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Drishti Group before you apply.
What skills does the Executive - Performance Marketing role at Drishti Group require?
The Executive - Performance Marketing at Drishti Group listing names performance marketing. Those are the skills the employer put on the posting itself, so they are the ones worth matching in your profile and covering first in an interview.
How much experience do you need for the Executive - Performance Marketing role at Drishti Group?
Drishti Group asks for 1–3 yrs of experience on this Executive - Performance Marketing posting, alongside performance marketing. Employers commonly consider candidates slightly under a stated band when the listed skills line up.
Is the Executive - Performance Marketing role at Drishti Group still open?
The Executive - Performance Marketing posting at Drishti Group was open at OnJob's last check of the employer's careers page, having been published on 8 April 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Executive - Performance Marketing role at Drishti Group?
Apply to the Executive - Performance Marketing at Drishti Group role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile. Creating a profile is free and needs no card.
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