Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales
OutsourcedIn
Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales at OutsourcedIn is a full time role based in Remote · United States (remote). It was published on 5 August 2026 and was open at last check.
| Role | Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales |
|---|---|
| Company | OutsourcedIn |
| Location | Remote · United States (remote) |
| Employment type | Full Time |
| Published | 5 August 2026 |
| Status | Open at last check |
Digital Marketing & E-Commerce Growth Manager (B2B Office Supplies | SEO | AEO | GEO | Lead Generation)
Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Office Supplies | Workplace Products | E-Commerce | B2B Wholesale | Procurement
About the Role
We are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.
This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.
You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.
The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.
Target Markets
Develop campaigns targeting:
- Corporate Businesses
- SMEs
- Government Departments
- Schools & Universities
- Healthcare & Medical Practices
- Aged Care Facilities
- Construction Companies
- Real Estate Agencies
- Accounting & Law Firms
- Hospitality Businesses
- Warehouses & Distribution Centres
- Manufacturing Companies
- Retail Businesses
- Facility Management Companies
- Procurement Managers
- Office Managers
- Operations Managers
- Executive Assistants
- Purchasing Officers
Key Responsibilities
Revenue Growth & E-Commerce
Drive measurable revenue growth by:
- Increase online sales revenue
- Improve website conversion rate
- Increase Average Order Value (AOV)
- Improve Customer Lifetime Value (LTV)
- Reduce cart abandonment
- Increase repeat purchases
- Optimise customer acquisition costs
- Improve product merchandising
- Develop promotional campaigns
- Optimise category performance
- Launch new product campaigns
- Improve overall customer experience
B2B Lead Generation
Generate qualified inbound enquiries from:
- Procurement Managers
- Office Managers
- Purchasing Officers
- Executive Assistants
- Schools
- Government Departments
- Healthcare Organisations
- Corporate Businesses
- Construction Companies
- Hospitality Groups
- Warehouses
- Large Multi-site Organisations
Responsibilities include:
- Landing page creation
- Lead magnet development
- Industry-specific campaigns
- B2B sales funnels
- CRM automation
- Lead nurturing
- Email sequences
- Quote request optimisation
- Contact form optimisation
- Wholesale account generation
- Corporate account acquisition
SEO, AEO & GEO
Develop strategies to improve visibility across:
- Google Search
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Claude
- Microsoft Copilot
Responsibilities include:
- Technical SEO
- On-page SEO
- Category SEO
- Product SEO
- Local SEO
- Enterprise SEO
- Keyword research
- Competitor analysis
- Internal linking
- Schema markup
- Link building
- Content clusters
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- AI search optimisation
- Featured snippet optimisation
- Knowledge graph optimisation
AI Content & Content Marketing
Develop high-performing content including:
- Buying guides
- Product comparisons
- Industry articles
- Procurement guides
- Office productivity content
- Workplace solutions
- Category landing pages
- Blog content
- Video content
- Case studies
- Customer success stories
- FAQ optimisation
- AI-ready content
- Content for AI search engines
Paid Advertising
Manage and optimise:
- Google Search Ads
- Google Shopping
- Google Performance Max
- Display Advertising
- Meta Ads
- LinkedIn Ads
- Microsoft Ads
- YouTube Ads
- Remarketing campaigns
Responsibilities include:
- Campaign strategy
- Budget management
- Audience segmentation
- Conversion tracking
- Attribution modelling
- ROAS optimisation
- CPL optimisation
- CPA optimisation
- Revenue scaling
Sales Funnel Development
Build and optimise:
- Shopify funnels
- WooCommerce funnels
- WordPress landing pages
- Quote request funnels
- Corporate account application funnels
- Lead generation funnels
- Product launch funnels
- Promotional funnels
- Email automation
- Abandoned cart recovery
- Upsell campaigns
- Cross-sell campaigns
Focus on maximising:
- Lead conversion rate
- Website conversion rate
- Revenue per visitor
- Customer Lifetime Value
- Average Order Value
Email Marketing & Marketing Automation
Manage:
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- GoHighLevel
Responsibilities include:
- Automated workflows
- Welcome sequences
- Abandoned cart recovery
- Customer retention
- Re-engagement campaigns
- Promotional campaigns
- Seasonal campaigns
- Database growth
- Segmentation
- Personalisation
Website & E-Commerce Management
Experience with:
- Shopify
- WooCommerce
- WordPress
Responsibilities include:
- Product optimisation
- Category optimisation
- Website UX improvements
- Site speed optimisation
- Conversion Rate Optimisation (CRO)
- A/B testing
- Search optimisation
- Navigation improvements
- Customer journey optimisation
Analytics & Reporting
Monitor and report on:
- GA4
- Google Tag Manager
- Google Search Console
- Microsoft Clarity
- Merchant Center
- Google Ads
- Meta Ads Manager
- Looker Studio dashboards
- CRM reporting
Provide weekly and monthly reports covering:
- Revenue
- Leads
- ROAS
- Organic traffic
- Conversion rate
- AI search visibility
- Keyword rankings
- Pipeline growth
Ideal Candidate
We are specifically seeking someone with:
- Minimum 5 years' experience in Digital Marketing and E-Commerce Growth
- Minimum 5 years' experience managing Google Ads campaigns
- Proven experience growing B2B e-commerce businesses
- Strong SEO, AEO and GEO expertise
- Experience improving AI search visibility
- Proven inbound lead generation experience
- Experience managing Shopify and WooCommerce stores
- Strong understanding of conversion rate optimisation (CRO)
- Experience with GA4, GTM and Looker Studio
- Excellent copywriting and content marketing skills
- Strong analytical and commercial mindset
- Excellent written and verbal English
- Ability to work independently and own growth targets
Highly Regarded
Experience marketing or selling:
- Office Supplies
- Workplace Products
- Business Essentials
- Furniture
- Cleaning & Janitorial Products
- Packaging Supplies
- Technology & IT Accessories
- Stationery
- Education Supplies
- Hospitality Supplies
- PPE & Safety Products
- Facility Management Products
Experience selling to:
- Corporate Businesses
- Government
- Education
- Healthcare
- Construction
- Professional Services
- Multi-site Organisations
Key Performance Indicators (KPIs)
- Online Revenue Growth
- Organic Traffic Growth
- AI Search Visibility Growth
- Qualified B2B Leads Generated
- Corporate Accounts Opened
- Wholesale Accounts Acquired
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Website Conversion Rate
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Cart Abandonment Rate
- Email Marketing Revenue
- Organic Keyword Rankings
- AI Overview & LLM Citation Growth
Success in the First 90 Days
- Comprehensive SEO, AEO and GEO strategy implemented
- Technical SEO audit completed and priority fixes deployed
- Google Ads and Performance Max campaigns restructured
- AI search optimisation strategy launched
- High-converting landing pages developed
- B2B lead generation engine operational
- CRM and marketing automation implemented
- Email nurture sequences live
- Increase in qualified quote requests
- Growth in new corporate account applications
- Improvement in website conversion rate
- Measurable increase in organic traffic and online revenue
Essential Requirements
- 5+ years' experience in Digital Marketing and E-Commerce Growth
- 5+ years' experience managing Google Ads and Performance Max
- Advanced SEO, AEO and GEO expertise
- Proven success increasing e-commerce revenue
- Experience with Shopify, WooCommerce and WordPress
- Strong B2B lead generation experience
- Advanced GA4, GTM and Looker Studio reporting skills
- Experience with Klaviyo, Mailchimp or similar marketing automation platforms
- Excellent English communication skills
- Highly analytical, commercially focused, and results-driven
- Ability to work autonomously in a remote environment
Originally posted on Himalayas
Create your free OnJob profile to apply — we'll take you to OutsourcedIn's application after sign-up. · Posted 5 Aug 2026.
Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales at OutsourcedIn — questions answered
What does the Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales role at OutsourcedIn pay?
OutsourcedIn does not publish a salary on this Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Is the Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales role at OutsourcedIn remote?
Yes — OutsourcedIn advertises this Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales role as remote, tied to Remote · United States, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with OutsourcedIn before you apply.
Is the Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales role at OutsourcedIn still open?
The Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales posting at OutsourcedIn was open at OnJob's last check of the employer's careers page, having been published on 5 August 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
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