Digital Marketing Manager – App Growth & Funnel Specialist
OutsourcedIn
Digital Marketing Manager – App Growth & Funnel Specialist at OutsourcedIn is a full time role based in Remote · Philippines (remote). It was published on 4 August 2026 and was open at last check.
| Role | Digital Marketing Manager – App Growth & Funnel Specialist |
|---|---|
| Company | OutsourcedIn |
| Location | Remote · Philippines (remote) |
| Employment type | Full Time |
| Published | 4 August 2026 |
| Status | Open at last check |
Digital Marketing Manager – App Growth & Funnel Specialist (Remote)
Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential
We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.
This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.
The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.
About the Role
You will take ownership of the complete digital growth ecosystem, managing:
- Paid acquisition campaigns
- Landing pages & conversion funnels
- CRM/email/SMS automation
- App installs & activation campaigns
- Analytics & reporting
- Retargeting & customer retention
- Creative testing & optimisation
You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.
Key Responsibilities
Funnel Strategy & Growth
- Build and optimise full-funnel customer journeys
- Improve conversion rates across landing pages, ads, onboarding, and retention flows
- Develop acquisition-to-retention strategies that increase ROAS and customer LTV
- Analyse funnel drop-offs and implement optimisation strategies
Paid Advertising
- Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
- Scale paid acquisition campaigns for app installs and lead generation
- Conduct A/B testing across creatives, copy, and landing pages
- Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics
App Marketing
- Drive app downloads, onboarding, engagement, and retention
- Execute app install campaigns across multiple channels
- Work alongside developers on attribution tracking and analytics setup
- Improve activation and retention metrics
CRM & Automation
- Build automated email and SMS sequences
- Manage lifecycle campaigns and remarketing workflows
- Segment customer databases for targeted campaigns
- Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred
Analytics & Reporting
- Track campaign performance using GA4, Meta Business Manager, and attribution tools
- Build dashboards and performance reports
- Monitor funnel KPIs and provide growth recommendations
- Use data to drive decision-making and marketing optimisation
Requirements
- 4+ years experience in Digital Marketing or Growth Marketing
- Strong experience managing end-to-end funnels
- Proven experience marketing apps or SaaS platforms
- Hands-on experience with:
- Meta Ads
- Google Ads
- TikTok Ads
- GA4
- CRM automation platforms
- Funnel builders & landing pages
- Strong understanding of:
- Conversion Rate Optimisation (CRO)
- Customer acquisition
- Retention marketing
- Attribution tracking
- A/B testing
- Excellent communication skills
- Ability to work independently in a remote environment
- Experience working with Australian businesses highly preferred
Highly Regarded
- Experience scaling mobile apps
- Experience with GoHighLevel
- Experience with Shopify or subscription-based businesses
- Experience with AI marketing tools & automation
- Copywriting and creative strategy experience
- SEO & organic growth understanding
What's Offered
- Stable full-time remote role
- Long-term opportunity with growth potential
- Work directly with leadership teams
- AU-focused business environment
- Competitive salary based on experience
- Performance-driven culture with autonomy
Originally posted on Himalayas
Create your free OnJob profile to apply — we'll take you to OutsourcedIn's application after sign-up. · Posted 4 Aug 2026.
Digital Marketing Manager – App Growth & Funnel Specialist at OutsourcedIn — questions answered
What does the Digital Marketing Manager – App Growth & Funnel Specialist role at OutsourcedIn pay?
OutsourcedIn does not publish a salary on this Digital Marketing Manager – App Growth & Funnel Specialist listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Is the Digital Marketing Manager – App Growth & Funnel Specialist role at OutsourcedIn remote?
Yes — OutsourcedIn advertises this Digital Marketing Manager – App Growth & Funnel Specialist role as remote, tied to Remote · Philippines, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with OutsourcedIn before you apply.
Is the Digital Marketing Manager – App Growth & Funnel Specialist role at OutsourcedIn still open?
The Digital Marketing Manager – App Growth & Funnel Specialist posting at OutsourcedIn was open at OnJob's last check of the employer's careers page, having been published on 4 August 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Digital Marketing Manager – App Growth & Funnel Specialist role at OutsourcedIn?
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