Product Marketing Manager

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Aperçu de l’entreprise

Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.

Department Overview

Job Description

You will be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, working with marketing and creative to develop assets, to working with the product team to get early user feedback for all of our product lines. You will also define and craft the overall strategy and approach for nurturing and growing our existing products.

Who you are:

• You are a creative storyteller and highly capable communicator, comfortable presenting to internal teams and directly in front of customers to span writing, speaking, and presenting.
• You are curious and approach market research with humility. You ask questions, are open to having your assumptions challenged by data, and are eager to learn new technologies, new audiences, and new markets.
• You can take complex products or features and distill them into clear, concise, value-focused messages.
• You have the talent to create compelling and exciting messages to differentiate your product in the market.
• You are organized, able to break large projects apart into short-term milestones, and communicate progress and roadblocks effectively, as you bring them to completion.
• You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.
• You can creatively problem solve, and adapt to shifting projects and moving targets.

What you’ll do:

As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns.

Responsibilities include, but are not limited to:

• Own product and feature launches, including naming, messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more. Develop launch strategies by creating dynamic campaign plans, defining messaging angles, and delivering plans to the Growth Team for execution. Manage weekly reporting meetings, adapt campaigns on a weekly basis to maintain flexibility, and review teaser performance to adjust based on real-time learnings.
• Develop the Product Positioning Guide (PPG) by formally defining product positioning, messaging, benefits, and competitive differentiation. Craft messaging and positioning that ties our products and features together and differentiates them in the market.
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis that help us understand the psychographic and demographic traits of our key target customers. Drive target market research to gain first-hand insights directly from the Application Innovation Council (AIC). Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas. Collaborate with Product Management to conduct experiments that test market demand for new concepts and validate various messaging strategies ahead of full product development.
• Develop critical sales enablement collateral, including 1-pagers, slides, talk tracks, and pitch decks. Assist in developing robust sales training materials and lead the marketing presentation portion of product kickoffs.
• Draft webpages, structure newsletter messaging, and develop engaging email messaging for campaigns. Deliver customer-facing product content including release notes, factsheets, datasheets, FAQs, video scripts, website content, sales decks, event collateral to effectively position and sell all layers of the Envysion product stack.
• Partner with Product Management to be the voice of the customer. Communicate new benefits/features, update messaging actively as needed, and consistently keep marketing team members abreast of new launch timing and updates.
• Work alongside the Growth Marketing Team to develop and execute marketing campaigns to increase awareness and drive demand for products, solutions and software partnerships.

Preferred Skills:

• Bachelor’s degree, ideally in marketing, business or a related field.
• 6+ years experience in Product Marketing, preferably in a business to business role.
• Experience working with software cloud (SaaS) solutions is a plus.
• Deck-building and presentation skills.

Basic Requirements

• Bachelor's Degree with 5+ years of experience in marketing, product management, marketing management

Travel Requirements

Relocation Provided

Position Type

Referral Payment Plan

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.

Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.

Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.

Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.

Originally posted on Himalayas